PJ by Peter JensenI think that we all are experiencing a bit of designer collaboration fatigue by now. The thrill and excitement of new partnerships has worn off, as new ones arrive every week, and usually follow a pattern of uber-hype, over-exposure, and then disappointed expectations. Urban Outfitters however has adopted a more sustainable approach, choosing to build continuing relationships with a diverse group of talented designers, collaborating with them each season to produce a few special pieces. Rather than going for sensational names, they've chosen to work with equally hot emerging designers and cult labels for their Designed By series, exposing them to a wider audience than they normally would receive. The project is committed to supporting new ideas in design, rather than simple fast fashion, and the current roster of collaborators includes industry favorites like Peter Jensen, Chris Habana, No. 6, VEDA, Rachel Comey, Sunshine & Shadow, Steven Alan, Pendleton, and many more. Here are a few of my favorites, which have started hitting stores already, and will be trickling in throughout the rest of spring!
Pendleton for Urban Outfitters
MY ENEMY by Chris Habana
KNT by Kova & T
Contributor by Rachel Comey
Lazerade by VEDA
Fletcher by Lyell-Tiffany
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